Conceptional design is central to my teaching. This is the attempt to grasp thematic essence and to consider very different aspects as a whole. Thoughts about the target group and initial creative ideas intensify around this, and can be followed to a relevant and hopefully surprising result.
‘Open-minded’ working is fundamental to me. At the beginning of a course it is still unclear what the concrete result will be. Only as the project proceeds does the connection between specifically elaborated content and the strongest design idea decide on the media and the creative tools for the work’s realisation.
The subject matter of my courses comes from all quarters, as a wide general interest is a designer’s basic requirement. Apart from the familiar professional fields, it often reflects social issues, usually connected with the question of whether we as designers might bring our competence to bear at other, as yet undefined interfaces in order to expedite the necessary future discourse.