The Golden Pinwheel Young Illustrators Competition is an international illustration contest held annually as part of the China Shanghai International Children’s Book Fair (CCBF), with the support of the Shanghai Press and Publication Administration. Since its creation in 2015, the competition has been providing a venue for emerging illustrators to showcase their talent. It aims to build bridges between them and children’s publishers, both locally and globally. In so doing it has given fresh life to China’s children’s book industry. In 2020, the competition received a ground-breaking number of submissions from 2,238 artists hailing from 77 countries and territories. The Golden Pinwheel is not merely a standalone competition—it is a comprehensive programme that includes exhibitions, an illustrated yearbook and a variety of promotional campaigns. It fosters an inspiring and nurturing environment where young illustrators and children’s book artists from around the world find a platform to realise their visions.